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Wearing red on New Year’s Day is believed to attract good fortune and prosperity.

Wearing Red on New Year's for Good Luck

Details

Wearing red on New Year’s Day is a popular practice in various cultures, most notably in Chinese New Year celebrations. The color red symbolizes good fortune, joy, and warding off evil spirits. Individuals often wear red clothing, including underwear or accessories, to attract auspicious energies for the coming year. The belief is most prevalent in settings where lunar calendar traditions are observed, though it has spread globally due to diaspora communities and cultural appreciation. The practice is particularly emphasized during the first day of the New Year, as it sets a tone of luck and prosperity. In feng shui, red is associated with fire and energy, reinforcing the idea that it ignites luck and shields against negativity. The ritual is common among both adults and children, and red envelopes containing money (hongbao) are similarly used to pass good fortune to others.

Historical Context

The association of red with luck and prosperity in the New Year is deeply rooted in Chinese folklore, particularly the legend of ‘Nian,’ a mythical beast that terrorized villages at the start of each year. According to the tale, villagers discovered that Nian feared the color red, loud noises, and fire. As a result, the use of red clothing, red decorations like lanterns and banners, and firecrackers became symbolic weapons of protection and renewal. Over centuries, the practice solidified into formal New Year customs throughout the Chinese empire and neighboring cultures that adopted Chinese calendar systems. The color red also aligned with Confucian symbolism and imperial aesthetics, further embedding its auspicious image into official rituals and popular belief.

Modern Relevance

Today, wearing red during New Year celebrations is widely observed across Asia, especially in China, Taiwan, Vietnam, Korea, and among the global Chinese diaspora. It has also found resonance in Western contexts due to cultural crossovers and media exposure. In fashion and lifestyle blogs, red is often featured as the ‘lucky color’ for New Year’s outfit planning. Apparel brands frequently launch red-themed collections aligned with the Lunar New Year, often incorporating zodiac motifs. In some regions, receiving red undergarments as gifts is considered extra lucky—notably when it is your Zodiac birth year, which is thought to be vulnerable to bad fortune. The custom is now a blend of modern fashion and enduring superstition, particularly during festive periods.

Sources

Eberhard, Wolfram. A Dictionary of Chinese Symbols: Hidden Symbols in Chinese Life and Thought. Routledge, 2006.

Quick Facts

Historical Period

Imperial China

Practice Type

Ritual

Classification

Good Luck Superstition

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